What is Google Street View？
Google Street View is a technology featured in Google Maps and Google Earth that provides panoramic views from positions along many streets in the world. It was launched in 2007 in several cities in the United States, and has since expanded to include cities and rural areas worldwide. Streets with Street View imagery available are shown as blue lines on Google Maps.
Indoor Google Maps
In March 2011, indoor maps were added to Google Maps for Android, giving users the ability to navigate themselves within buildings such as airports, museums, shopping malls, big-box stores, universities, transit stations, and other public spaces (including underground facilities). In July 2013, a revised version of Google Maps added support for Apple iOS devices, including iPads and iPhones. Google encourages owners of public facilities to submit floor plans of their buildings in order to add them to the service. Map users can view different floors of a building or subway station by clicking on a level selector that is displayed near any structures which are mapped on multiple levels.
Reasons why GSV will increase Business
Your virtual tour can be embedded to your webpages and social media outlets, and potential customers will be less likely to miss your site, because your panoramic photos will have four access points:
- Organic Search
- Google Maps
- Pegman (your tour guide through Street View)
Attract more customers.
Before visiting a business, 97% of people complete a Google search. Google Street View users will have a significant advantage over their competitors, because they provide an extra level of confidence to consumers by showing who they are before customers even walk through their doors. Images have a significant impact on buying behavior, so having a virtual tour will set you apart from your competitors by providing an informative and entertaining element to the decision-making process.
Convert more customers.
Studies have shown that businesses who use Google Street View will see 20% growth in their in-store traffic.
Read more on this at Pinpoint Imagery Case Studies.
Additionally, the NYC Restaurant Week Case Study reports that 84% of the 1300 participants surveyed found that Google Street View played a factor in their restaurant choice.
Drive engagement and receive more positive reviews.
Increased interaction with your business through Google Street View will result in more reviews of your business. Since reviews can be both good or bad, having the ability to see what to expect before visiting a business makes customers less likely to feel disappointed or mislead. On the flip side, positive reviews come from customers who feel that their expectations were met and/or exceeded. So, if your customers already know what to expect before they walk through your doors, you’re two steps ahead of the curve.