In the middle of a lost street of Tokyo, there is chances to find “The Brand”, waiting for investors, completely unknown of the rest of the earth.
Some time those brands have hundreds of years of experience, invaluable know-how, tech and so on.
But they does not communicate.
They are just waiting to fade away in the business history of Japan…
To the contrary of Paris where streets are full of newly rediscovered craftsmanship boutiques, they know that nobody will fight for their trade, they know that all the kids are running for dot com companies.
Japanese big companies have a long history of purchasing or helping the expansion of foreign Brand in Japan.
The technique is simple, go somewhere in Europe (For example), find an old shop, interesting enough, take pictures, bring documents, old tools for example, send everything to the designers. Most of the time, pictures are always “the Craftsman at work”,…Everything will be made as fast as possible in a Plant, as fast as possible other shops will open. If the shop is working well, expand. If not erase.
But this technique was always for trendy shops, trendy products that can be continued in time. But for other, the Department store select shop was just sufficient.
Those days are gone.
Why not do what Japanese did for decades, come into Japan, negotiate with those little companies the right to sale their products according to their identity outside Japan.
-Sake is a nice target
-All sort of handcraft products makers of all size…
without counting all the industrially sexy IP that some companies have.
I am not a pro in this mater, sorry for that, but I am just sad to see go away know-how, identity and what was making this country rich in ideas.